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Dash Navigation, Inc.

Product Name

Dash

Market Segment

Consumer hardware

Funding

Series A: Venture funding, amount undisclosed

Competitors

TomTom, Garmin, Magellan

Product Description

Dash navigation connects people to the information that empowers them while in their cars. The Dash product and service, for the first time, gives drivers timely and relevant local information on their dashboards. Dash saves drivers significant time and enables them to find and explore new destinations. Dash not only delivers real-time and relevant information to the car, but also creates a network of drivers who help each other avoid traffic and share information about their destinations.

Market Opportunity

The auto-navigation market is nascent, large and rapidly growing. Frost and Sullivan has predicted that more than $250 million in aftermarket auto-navigation systems will ship in 20 0. With 30 million new cars sold in the U.S. each year, and only 2% driving off the lot equipped with auto navigation, Dash’s potential is tremendous.

Demo Says

Dash holds great appeal for those who lust for the latest tech gadgets, and for those who tire of losing their way or sitting in rush-hour traffic. Yet, there is so much more behind this truly useful next-generation navigation device: the smart network-sensing and data-transfer algorithms, the mesh network of devices, the “55 mph interface,” the information network effect that takes advantage of each unit as an information “probe” and even the smart go-to-market strategy. Dash is off to a great start, setting a new, smarter direction for GPS navigation appliances.