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Eluma

Product Name

Eluma Desktop Community

Market Segment

Consumer Internet

Funding

Principally owned by Sebastian Holdings

Competitors

No direct competitors. Secondary competitors include CollectiveX, Prospero and Skinkers.

Product Description

Eluma is the only brandable desktop application that drives customer loyalty and incremental revenue through the power of communities. Eluma enables marketers to create an always-on connection to their users, and to leverage the best aspects of social networking in order to provide users with the ability to collaborate with their most trusted source of information—their peers.

Market Opportunity

According to DMA’s Email benchmarking Council, email click-through rates are at all-time lows; while the 2005 Edelman trust barometer reports that “a person like me” has reached the top spot as the most credible source of information about a company or a product. In response to these trends, marketers are seeking new communications channels and are increasingly incorporating social networking into their marketing initiatives.

Demo Says

Increasingly, brands and organizations are experimenting with online communities as a means to bond with their customers and members. Yet, most platform options fail to deliver the right balance of brand integrity, manageability and flexibility. Eluma gets that balance just about right, while giving brand customers real control of their information experience. For some, Eluma will evoke memories of PointCast, but don’t let that failed information platform color your judgment of Eluma. This company does content “push” right.