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iBloks, Inc.

Product Name

iBloks

Market Segment

Consumer Internet

Funding

Series B: Venture funding from Maveron, LLC., $3 million

Competitors

YouTube, PhotoBucket, JumpCut

Product Description

iBloks provides an easy way for people to create personalized multimedia entertainment experiences using all major digital media formats, including photos, videos, games, music and sound effects. iBloks is a totally immersive experience where people can mix media together, save their work and then share it via email, instant messaging, Web pages or blogs. A totally new way for people to express themselves, iBloks offers social innovation that is elegantly designed and fun.

Market Opportunity

According to Forrester’s annual State of Consumers and technology: Benchmark 2006 data overview, 31% of consumers spend an hour or more a day on social networking sites. Social computing activities are also what set younger consumers apart, as younger consumers are more likely to instant message and read blogs than older consumers.

Demo Says

Americans spend trillions of dollars to express themselves, and it stands to reason that they’ll carry the desire for creative self-expression to the World Wide Web. It’s that reasoning, anyway, that is spurring dozens of consumer-generated content sites. Many of these will flame out, as so many fads do. iBloks, however, has staying power. Its simple creation “mods,” open creativity marketplace and publish-anywhere model will hold up to the vagaries of changing times. Moreover, the technology required to achieve sharp, expressive output across devices is a strong platform on which to build a variety of compelling businesses.