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i-Lighter, Inc.

Product Name

i-Lighter™

Market Segment

Enterprise software and services

Funding

Series A: Privately funded, $500,000

Competitors

No direct competitors. Secondary competitors include OnFolio and Google Notebooks.

Product Description

i-Lighter’s online patent-pending technology transfers real-world skills to the Internet. Using the familiar metaphor of a yellow highlighter, it allows users of all levels to select and automatically save data and images and to add post-it notes directly to any Web page. This collected information can be organized, searched (privately or communally), emailed, posted to blogs and inserted into open documents. i-Lighter tames the Internet’s dizzying array of data with tools to collect, organize, share and use it.

Market Opportunity

The PEW Internet & American Life project estimates that more than 70% of American adults are using the Internet for work or personal use. This captured user base is the ideal platform for a consumer-oriented, contextual advertising-supported service, as well as a client-based enterprise opportunity.

Demo Says

This really simple tool turns a cursor into a highlighter, enabling you to collect, organize and act upon browser-based data. This product stands out among Internet data collection tools because it is extremely flexible and supports a range of models for putting collected information to work.