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Lirix, Inc.

Product Name

The Lirix Media System

Market Segment

Enabling technology

Funding

Privately funded, including some funding from federal grants. Currently raising first outside funding.

Competitors

No direct competitors in the field of on-device dynamic ad insertion. Secondary competitors include companies offering streaming ad-insertion solutions.

Product Description

Digital music is caught in a “pay or piracy” trap. Our patented technology introduces a third way for consumers to download music—the tried-and-true value proposition of receiving free content in exchange for exposure to advertising. With our solution, consumers can download free music to an MP3 player, cell phone or PC. When played back, the listener hears updateable, dynamically inserted ads at unpredictable times. Think of it as a downloaded radio station that you program yourself.

Market Opportunity

Marketers are aggressively seeking advertising opportunities in new media. Consumers are always seeking free content. If we place a value on time spent listening to recorded music as we do on time spent watching TV or listening to the radio, the market for advertising on recorded music is more than $16 billion.* * Source : PWC 2006, AdAge FactPack 2006, ball State Middletown Media Study 2004

Demo Says

Protected by a recent patent, Lirix’s dynamic ad-insertion platform delivers targeted, dynamic advertising in streaming music and enables interesting new business models for over-the-air digital music services. The Lirix platform offers particular benefits to MVNOs, which can now supplement branded phone service with a potentially richer ad-supported music service offering as well.