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MyPW, LLC.

Product Name

MyPW

Market Segment

Enabling technology

Funding

Self-funded. Seeking additional outside funding.

Competitors

No direct competitors. Secondary competitors include RSA Security, Arcot Systems, Passmark and Biopassword.

Product Description

MyPW is strong authentication made simple. MyPW enables any online application to quickly increase the security of its authentication system. For service providers, MyPW is an easy-to-implement and low-cost alternative to traditional, token-based authentication platforms. For users, MyPW provides a single device that protects all of their accounts. With its unique pricing and provisioning models, the MyPW platform is an attractive solution for services, whether they have a single user or millions of accounts.

Market Opportunity

Since February 2005, sensitive information for over 89 million online accounts has been compromised (Privacy Rights Clearinghouse), increasing consumer awareness of the risk of having personal information online. Additionally, HIPAA and FFIEC have proposed stronger requirements for authentication in the medical and financial sectors. MyPW addresses these concerns while providing the convenience of a single device that can be used with multiple services.

Demo Says

With identity theft and online fraud on the rise, MyPW’s simple and affordable solution is an overdue alternative to higher-cost and more complex security products. Brought to market by the same smart team that made challenge-response work for spam blocking, the MyPW authentication system is easy for online businesses to adopt, simple for their customers to use and welcome peace of mind all the way around.