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PhotoCrank, Inc.

Product Name

PhotoCrank

Market Segment

Consumer Internet

Funding

Privately funded, $100,000. Currently raising Series A.

Competitors

No direct competitors. Secondary competitors include Flycell, Dadamobile, Blogger and Flickr.

Product Description

PhotoCrank’s technology allows mobile subscribers to personalize the photos they take by adding entertaining captions and graphics on the fly! Subscribers have access to a number of powerful photo-enhancement tools via simple text-messaging interactions. PhotoCrank requires no software, just a mobile phone and a sense of humor.

Market Opportunity

According to the Pew Internet Project, 55% of young adults ages 18 to 29 use their cell phones to take pictures, and according to the NPD Group, the most popular mobile photo content includes family (84%), spontaneous moments (72%) and photos of friends (69%).

Demo Says

While PhotoCrank isn’t the first mobile photo postcard service, it may well be the service that gains widest market acceptance. Embracing photos as entertainment, PhotoCrank delivers a fun, viral content play to an active and attractive college-age demographic. It doesn’t take too much imagination to see PhotoCrank at the center of very clever and quickly spreading brand campaigns.