Video Archives

PixSense, Inc.

Product Name

PixSense M3: Mobile Media Manager

Market Segment

Enabling technology

Funding

Seed round raised in March 2006: Privately funded, $425,000. Currently seeking second closing on seed round. Series A expected to close by Q1 2007.

Competitors

Cognima, Sharpcast, Vizrea

Product Description

Ninety percent of user-generated mobile media (photos, videos and audio clips) stays on devices until it gets deleted. PixSense technology changes that: with PixSense, every digital media clip you take with your mobile is automatically uploaded online and can be shared, blogged, pushed to third-party sites and archived, directly from your existing camera phone, over existing mobile networks. PixSense technology reduces carriers’ operating costs up to 80% and lets them offer new services that generate immediate and long-term revenue.

Market Opportunity

According to Morgan Stanley Research, 2 billion people used mobile phones as of 2005. Photo Marketing Association International (PMAI) estimates that 80% of all handhelds sold as of 2005 had cameras built into them, and that the number of camera phones shipped will rise from 350 million in 2005 to billion by 2009.

Demo Says

Again we return to the tough challenge of moving images off mobile devices, but you’d be missing the point to think of PixSense as just another photo-sharing technology. At the core of the PixSense offering is data-compression, network-sensing and device-management technology that allows PixSense to turn a mobile handset into your primary media device. It’s this technology basis that will give PixSense the advantage in a highly competitive market.