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PrefPass, Inc.

Product Name

PrefPass

Market Segment

Consumer Internet

Funding

Privately funded by founders and investors.

Competitors

No direct competitors. Secondary competitors include Sxip, Roboform and Revenue Science.

Product Description

PrefPass eliminates Web registration forms while helping to safeguard users’ personal data. Replacing the usual hassle of filling out a form, responding to an email and remembering a password, PrefPass lets users access Websites with a single click. This click gives site owners exactly what they need to customize their content to the user, while keeping users anonymous and in control at all times. PrefPass is the easy way to enable personalization without registration.

Market Opportunity

Jupiter Research forecasts online ad spending will grow from $13 billion in 2005 to $26 billion by 2011. Ad targeting is an important driver of value, and according to the Ponemon Institute, 55% of users would exchange anonymous data for ads targeted to their individual interests.

Demo Says

The key to transparency and integrity of web-based applications and social media is a portable, user-managed identity. Oddly enough, though, on today’s Internet, your preferences are stored and controlled by everyone but you. PrefPass takes a big step toward returning control to the user, dramatically improving the online experience. By enabling content and ad-targeting to user-controlled preferences rather than the contents of the page, PrefPass provides consumers with the information they really care about. It is also a win for site publishers, who can generate higher ad CPMs by targeting consumers’ true interests.