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Retrevo, Inc.

Product Name

Retrevo

Market Segment

Consumer Internet

Funding

Self-funded in 2005. Seed round: Venture funding from Alloy Ventures, January 2006. Raising Series B now.

Competitors

Google, Yahoo, MSN

Product Description

Retrevo is a sophisticated consumer electronics search service that makes it easy for consumers to research, install, use, fix and upgrade their consumer electronics products. Behind the scenes, Retrevo’s breakthrough technology utilizes machine learning to perform deep content analysis, classification and information retrieval.

Market Opportunity

According to CEA, 150 million Americans spend more than $125 billion across 110 million households on consumer electronics products every year. As better and more affordable digital entertainment and lifestyle products become available, consumer appetite escalates, but so does the frustration of even the most tech-savvy user. Information needed throughout the ownership cycle of these products, from pre-purchase to post-purchase, is often difficult to find and consume online. Retrevo solves this problem.

Demo Says

Retrevo has applied machine learning concepts to search, enabling its smart engine to itemize, categorize and contextualize web-based content. While this engine may well be applicable across a range of vertical topics, the company has focused on consumer electronics. The site is smartly designed, well organized and content rich. We expect that Retrevo will quickly become THE destination site for the digital lifestyle.