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Scrapblog, Inc.

Product Name

Scrapblog.com

Market Segment

Consumer Internet

Funding

Privately funded by its four founding partners, Carlos Garcia, Jayson Fittipaldi, Monica Heitlauf and Margarita Irizarry. Seeking to raise investment capital later this year.

Competitors

No direct competitors. Secondary competitors include OurStory, Smilebox and Multiply.

Product Description

Scrapblog enhances the photo-sharing experience by combining the storytelling aspect of scrapbooks with the sharing power of blogs. Scrapblog offers the most robust and easy-to-use online application for designing and publishing content from the Web to the Web. Each Scrapblog is a rich-media blog that is formatted perfectly for both sharing online and printing into high-quality photo books. Scrapblog is a free service developed for parents, students, newlyweds, vacationers and anyone interested in sharing their memories in a creative way.

Market Opportunity

Infotrends forecasts online sales of Photo Merchandise to be slightly more than $100 million this year, growing to nearly $190 million by 2010. The 2004 Scrapbooking in America survey estimates annual sales in the U.S. at $2.55 billion. According to Technorati, the number of blogs doubles every 5.5 months.

Demo Says

There’s a lot to like about Scrapblog. It takes photo sharing into the realm of creative expression and taps the $3 billion scrap-booking market—a segment as yet largely untapped by digital media tools. The software is extraordinarily well designed, sporting one of the most usable interfaces I’ve seen in years. The openness to photo-sharing sites, publishing options and pricing make the product as easy to adopt as it is to use. Scrapblog comes from an unexpected corner of the U.S. market, but the product will quickly put this clever startup on the map.