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Trend Micro, Inc.

Product Name

Trend Micro BASE

Market Segment

IT management and infrastructure

Funding

Publicly traded: Tokyo Stock Exchange (4704), Nasdaq (TMIC)

Competitors

Simplicita

Product Description

The breakthrough technology of trend Micro behavioral Analysis Security Engine (BASE) powers the security industry’s first service that detects, quarantines and can optionally remediate botnets without customer intervention. by analyzing aggregated ISP network information for aberrant behavior, trend Micro BASE enables service providers to protect their customers against botnets, which are a major vehicle for spyware, click fraud, pharming, phishing, spamming and distributed denial-of-service attacks.

Market Opportunity

Botnets are a prime contributor to the rise in crimeware, an underground market the FBI recently estimated as having extracted $67.2 billion from the U.S. economy in 2005. Trend Micro contends that enabling ISPs to offer customers crimeware protection represents a $10 billion market opportunity by 2010.

Demo Says

If we think too long about the bad guys lurking around and working the Internet for criminal gain, we’d be likely to shut down our email and unplug our networks. Better not to think about it, to throw up some modest protection and to hope for the best. Trend Micro brings much more than hope to the game. The impressive technology in its BASE security service takes the battle to the source in order to protect systems from dangerous bots and malicious spyware. BASE identifies the bad guys before they can wreak damage to your system, your reputation and your identity.