Video Archives

Violet

Product Name

Nabaztag

Market Segment

Consumer hardware

Funding

Venture funding from Banexi Ventures Partners, a venture capital fund management company of which BNP Paribas Group is a sponsor, amount undisclosed.

Competitors

No direct competitors. Secondary competitors include Orb lamp by Ambient Devices.

Product Description

Violet is the creator of Nabaztag, the first “wireless rabbit.” through this first iconic object, we are exploring the “Internet of things,” or life after the PC-centric world. Our mission is to invent new objects that enable technologies, services and experiences to make the real world in which we live more intelligent, interactive, ambient, networked, rich, emotional, personalized, smart and fun. The last two decades have been about cyberspace. Violet believes that the 2010s will be about intelligent meetspace.

Market Opportunity

Market objectives are 1.5 million units sold in 2008.

Demo Says

Part information appliance and part personal assistant, Violet’s WiFiconnected “rabbit” is at the center of a home information and automation play that is as clever as the rabbit is adorable. Demand for the wily rabbit is outstripping supplies even before Nabaztag hits retailer shelves in America. While it’s not the first ambient-information device to come to the U.S. market, the rabbit is destined to be a hot seller this holiday season, and with that success, it will surely set the standard in this emerging category.