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Aggregate Knowledge

Product Name

Collective Discovery for Media and Retail

Market Segment

Consumer

Funding

Series A: Venture funding from Kleiner Perkins Caufield & Byers. Early stage investors include First Round Capital.

Competitors

Omniture, Tacoda, ChoiceStream

Product Description

Aggregate Knowledge’s Collective Discovery Service moves beyond search by providing a Web experience modeled on how individuals naturally find what interests them. Our Web 2.0 service harnesses the collective behavior of consumers to anticipate and deliver relevant products and media. The result is dramatic increases in page views, CPM and sales conversion for Internet retail and media sites. Aggregate Knowledge is available today, deploys in days and operates as a pay-per-performance model.

Market Opportunity

Web content is growing exponentially but remains under-monetized due to text search’s inability to anticipate and deliver relevant consumer choices. Morgan Stanley’s Mary Meeker predicts a 30+% monetization lift for all Web-enabled businesses that help customers navigate and engage with like-minded visitors through community, personalization and discovery services.

Demo Says

The emphasis on advanced search has made it much easier to find what you’re looking for, but much, much harder to find those things you’re not looking for—those serendipitous items that bring new ideas and information onto your radar. Aggregate Knowledge allows for both pinpoint searching and personalized filtering to deliver unique results that drive new business. By integrating as a Web service, Aggregate Knowledge can also deliver on a smart pay-per-performance business model that makes its technology a win for itself, its customers and its customers’ customers.