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Bling Software, Inc.

Product Name

Bling Player

Market Segment

Consumer

Funding

Venture funding from private investors and Edge Ventures, $2 million.

Competitors

Adobe Flash Lite, UIEvolution, bluepulse

Product Description

With the industry’s first and only AJAX client for mobile applications, Bling Software enables anyone who can build a Web page to author a mobile application in just days: the fastest development time for mobile Web content. With the Bling Player, consumers can enjoy visually stunning and data-rich Web content without the slow response time typically found in today’s mobile offerings.

Market Opportunity

There are over 220 million cell phone subscribers in the United States, comprising 72% of the total United States population. The Telecommunication Industry Association (TIA) Wireless anticipates growth for new mobile applications alone to increase over 30% to $151 billion in 2008.

Demo Says

We’ve followed Bling for more than two years and watched a very big idea take hold and grow into a rich and robust platform for mobile application delivery. By providing a mobile AJAX client to the handset and aggregating mobile widgets, Bling enables a range of rich mobile applications. This very thin client, downloadable over the air, is destined to become the application delivery platform for mobile content.