Video Archives

blinkx, Inc.

Product Name

blinkx.com

Market Segment

Enabling technology

Funding

Privately funded

Competitors

Google Video, AOL (Singingfish), Yahoo! Video

Product Description

As the world’s most comprehensive video-search engine, blinkx has indexed more than 7 million hours of audio, video, viral and TV content. As TV and garage video on the Internet explode, keyword-based search only scratches the surface. The patented search technologies of blinkx listen to—and see—the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. Video search for many of the world’s top sites is also powered by blinkx.

Market Opportunity

Broadband penetration rose to 73% in the United States in June 2006. In the United Kingdom, broadband has risen by 52% in the last year, and China has gained 49 million subscribers. The worldwide spread of broadband has led to a rise in online video consumption. In August 2006, 110 million American users watched video online, streaming approximately 7 billion videos a month.

Demo Says

blinkx’s multi-faceted video search methodology has quickly elevated the company to the leading provider of video search for high-profile content sites. Now, the company is taking that capability to the “long tail,” enabling any blogger or Website to embed video search into their sites. It is the technology wrapped around the widget that is most impressive, though. blinkx parses posts and pages to derive a conceptual understanding of the content in order to return relevant video links. By capturing both the “head” and the “tail” of the Web curve, blinkx is well positioned to come out the winner in the video search and aggregation game.