Video Archives

BUZ Interactive

Product Name

GETaBUZ.com

Market Segment

Consumer

Funding

Privately funded

Competitors

No direct competitors. Secondary competitors include GotVoice.

Product Description

GETaBUZ provides a creative, instant and completely new way to personalize mobile phones. Using GETaBUZ, consumers can mix their voices with their favorite music to create a “BUZ”—a unique voicemail greeting for their callers. They can also send a BUZ to a friend—such as a musical birthday message—and have it delivered directly into his or her voicemail without the phone ringing. BUZ Interactive’s technology platform also solves the problem of sending messages within the voicemail system to users on different carrier networks: GETaBUZ works with every mobile phone on the planet.

Market Opportunity

The company’s initial service, GETaBUZ, targets 15- to 25-year olds—major consumers of personalized mobile content and music. BUZ Interactive’s technology platform also solves the problem of sending messages within the voicemail system to users on a different carrier network. According to 2005 research from Strategy Analytics, mobile content sales to the United States market were expected to hit $3.2 billion in 2006. The opportunity to deliver greetings and messages, with or without music, across carriers, networks and geographies is virtually unlimited.

Demo Says

The mobile experience is the personal experience. BUZ Interactive takes personalization beyond the ringtone, enabling consumers to create quality, custom voicemail greetings. The real trick here is the integration with all the major carriers’ voicemail systems—a trick that will pay off both in protecting this corner of the market for BUZ Interactive and in expanding into other very hip applications that leverage both individual creativity and carriers’ voicemail platforms.