Video Archives

ClipSyndicate, a service of Critical Mention

Product Name

ClipSyndicate

Market Segment

Enabling technology

Funding

Series A, 2004: Venture funding led by Silicon Alley Venture Partners and Stonehenge Capital, $2 million. Series B, 2005: Venture funding led by CIBC Capital Partners, $4.2 million.

Competitors

No direct competitors. Secondary competitors include Revver, Roo, NBBC and Voxant.

Product Description

ClipSyndicate, a next-generation online video advertising and content syndication platform, enables broadcasters and respected video- content producers to monetize their content and extend their brands by syndicating video clips to thousands of vertical Websites in need of rich media content. Content providers and Web publishers benefi t fi nancially by sharing in the advertising revenues generated through the ClipSyndicate media player.

Market Opportunity

eMarketer projects that Internet video advertising in the United States will nearly triple in 2007 to $640 million, and advertisers will spend at least $1.5 billion for online video ads by the end of the decade.

Demo Says

ClipSyndicate is a win for television and video providers, giving them new reach to new audiences. It’s a win for Web publishers, providing rich content to supplement their sites. And by combining the two, ClipSyndicate creates new advertising inventory in a valuable network from which all parties benefit. The service is built on a real-time video aggregation and search, making sure that fresh content reaches fresh audiences.