Video Archives

DesignIn, Inc.

Product Name

MyDesignIn

Market Segment

Consumer

Funding

Self-funded

Competitors

No direct competitors.

Product Description

Design your dream home with MyDesignIn, a social home design site where community members work together to plan home improvement, remodeling, and home design projects. Collect home improvement products and design ideas from any website using the visual bookmarking tool. Create a floor plan with just a few clicks and drag and drop your bookmarked products into the design for true visualization. Collaborate with and gain inspiration from friends, family, dealers, retailers, design professionals and community members to finalize design and purchasing decisions. MyDesignIn leverages the work of the community to make everyone’s planning process simple, interactive and organized.

Market Opportunity

In the US alone, there are 63.5 million homeowners who are expected to spend $305 billion on home improvement products in 2006 and spent $77 billion on furniture in 2005. While online travel, ecommerce and auction businesses are well established, no online communities have established a dominant brand within the home improvement industry. The industry remains highly fragmented and product information is difficult to aggregate. By leveraging social media, DesignIn offers a service where users aggregate product information and contribute their designs, building the site’s value and making it highly scalable.

Demo Says

If you’ve ever dared to remodel even the smallest corner of your home, you know how quickly it can devolve into a nightmare. MyDesignIn is an innovative, eye-catching, intuitive application that eases every step of the remodel process. Bookmark design ideas and integrate them directly into 2D and 3D blueprints on the site; share plans with friends, design professionals and contractors; and view the finished product before the first nail is even driven. DesignIn takes the concepts of social networking and bookmarking and applies them to a very real problem in a very large market.