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ink2 Corporation

Product Name

ink2

Market Segment

Consumer

Funding

ink2 is backed by leading technology VC The Roda Group, which launched Ask Jeeves.

Competitors

No direct competitors. Secondary competitors with substantially different products and sales models are CafePress, Zazzle, Pictopia, VistaPrint and PsPrint.

Product Description

Have images. Make money. The ink2 platform takes the previously untapped and underdeveloped market of digital assets found on content-rich Websites and enables revenue creation for their owners. ink2 is the Internet’s first easy-to-use, cool and hip creative workspace. It lets consumers pick the content they like, personalize it and then use it to create customized print-on-demand products with an entire desktop-todoorstep experience.

Market Opportunity

Traditional greeting card printing alone is an $8 billion industry. By capturing only 3% of this market, personalized print-on-demand could generate $240 million yearly revenue by 2010. Add in the rest of the personal printed products market, and sales and overall market opportunity exceed $1 billion.

Demo Says

ink2 printed nearly 5 million photo greeting cards last holiday season as the OEM provider to the leading photo sites. Now, ink2 goes after the long tail of content sites by enabling on-demand card printing and the commerce engine to fuel it. The company has engineered an approach that leverages its infrastructure across a potentially vast distribution channel of thousands of sites. Building in efficiency from the outset, ink2.com is a smart extension of the company’s capabilities and a boon for smaller content providers.