Video Archives

Mission Research

Product Name

SalesWorks

Market Segment

Consumer

Funding

Series A, November 2006: Private funding and venture funding led by Underdog Ventures, $1.5 million. Seeking expansion capital in spring 2007.

Competitors

FrontRange Solutions, GoldMine, Sage Software, ACT!

Product Description

SalesWorks is an affordable and easy-to-use sales and customer management software anyone can use and everyone can afford. SalesWorks gives small businesses tremendous power to manage sales and sales processes, contact interactions, mailings and customer segmentation. By making list-building easy, it enables highly targeted reports and segmentation. SalesWorks boasts highly intuitive design and unprecedented usability, and it integrates with a variety of online services like e-commerce, Geo and online marketing. market segment

Market Opportunity

SalesWorks serves the small offi ce/home office (SOHO) and small business markets. IDC’s SOHO Market Overview 2006 projects the market will grow to 23.1 million by 2009. SalesWorks also integrates with Intuit QuickBooks, which serves 3.6 million small businesses with low-cost accounting.

Demo Says

Mission Research first came to DEMO 2005 to launch a CRM solution designed for non-profit organizations, which have a unique set of usability requirements. So now Mission Research turns its attention to sales management, filling the gap between the Web-based sales support apps such as salesforce.com and desktop sales tools like Act. In fact, SalesWorks bridges the two in a hybrid application that offers the power of desktop software with the advantages of Web applications. Intended for small businesses, SalesWorks, we expect, will find a much larger audience.