Video Archives

Mixpo Portfolio Broadcasting, Inc.

Product Name

Mixpo

Market Segment

Consumer

Funding

Series A, May 2006: Venture funding led by Seattle-based Madrona Venture Partners and including Canadian investors Working Opportunity Fund (managed by GrowthWorks Capital Ltd.), Yaletown Venture Partners, Springbank TechVentures and private investors, $6.5 million.

Competitors

Brightcove, Videoegg

Product Description

Mixpo is a personal publishing tool that lets consumers manage their videos, photos and audio across multiple Websites, blogs and social networks, right from their desktop. By organizing users’ digital media around them, Mixpo makes it effortless for consumers to showcase any facet of their work or life, to publish unlimited content and to maintain total control to change, add or delete content right from their computer.

Market Opportunity

There are millions of Websites, blogs and social network pages dedicated to the individual. Technorati estimates there are over 50 million blogs online today. Given all these places and spaces to promote yourself, the need for a tool that lets you centrally organize, manage and control your digital content will be critical.

Demo Says

The sophisticated state of technology isn’t a boon to everyone; the small business owner who doesn’t have the cash for high-dollar creative tools can quickly fall behind. So it’s always nice to see companies intent on helping the little guy. Mixpo’s mix cards are a fun and easy, yet visually compelling way for someone to create, produce and distribute a story about their expertise. Realtors, videographers, musicians, graphic designers, actors—in five minutes they can create mix cards from existing video, photo and audio content. The best part is that any changes made in that content down the road are automatically reflected in the cards sent out. There’s no need to redistribute. Who knows—maybe we’ll all be Mixpo-ing it one day and can throw out our stodgy business cards.