Video Archives

My Currency Co.

Product Name

My-Currency.com

Market Segment

Consumer

Funding

Self-funded

Competitors

No direct competitors. Secondary competitors include companies like Verizon, Sprint and MobiTV.

Product Description

My-Currency is using prediction markets and other social applications to enable professionals to build and maintain a public reputation. My-Currency, initially focused on housing, is a destination that leverages community to aggregate information and knowledge on such things as houses, neighborhoods and property values. Our platform enables people to interact, collaborate and connect. In so doing we help consumers make better decisions while identifying and promoting people with proven knowledge and expertise.

Market Opportunity

My-Currency is, initially, a housing community and as such will pursue monetization primarily through advertising and lead generation. Borrell Associates forecasts online real estate advertising to grow from $2 billion in 2006 to $3 billion in 2009.

Demo Says

The power of social networks hasn’t been tapped for much beyond dating, music, and teenage socializing. But the next logical iteration of that power can be seen in My Currency. Aiming to help consumers solve problems for themselves, My Currency’s first target market is a big one - real estate. By giving consumers the tools to share insights on neighborhoods, realtors, and properties and allowing agents to utilize the site to establish strong reputations, My Currency is reinforcing what is quickly becoming the mantra of 21st Century technology: power lies in the community.