Video Archives

OurStory

Product Name

OurStory.com

Market Segment

Consumer

Funding

Series A: Venture funding from El Dorado Ventures, Venrock Associates

Competitors

Dandelife, MyFamily.com, Multiply

Product Description

OurStory captures photos, videos and writings into a lifelong interactive timeline. Users can collaborate to create the photo-history timeline of a relative, their family or another group. Guided templates and interview questions help users organize the content and prompt recollections of the stories behind the pictures; comments and photos from family and friends are easily gathered by email. Completed life stories can be preserved in a single, lasting, privacy-controlled online showcase, in bound books or on DVD.

Market Opportunity

Pew Internet reports that 12 million American adults keep blogs, citing “my life experiences” as the leading topic. About 24% of households scrapbook family memories and millions post and share photos online. OurStory.com users can tell the story of their life experiences in one multimedia archive for written memories, photos and video.

Demo Says

Everyone has a story to tell, and most of those stories are well-embellished when shared with family and friends. OurStory touches a nerve among those who have lost a piece of their history in the failure to record it and those who understand that their history is richer in the broader context of family, friends and world events. Among the many very excellent scrapbooking sites, OurStory stands out by providing the best of scrapbooks, blogs and social networks, with a bit of world history and geneology thrown in.