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PairUp, Inc.

Product Name

PairUp

Market Segment

Consumer

Funding

Self-funded

Competitors

No direct competitors. Secondary competitors include AirTroductions and Tripmates.

Product Description

PairUp introduces a new dynamic to business travel called Connected Travel™, which allows business people to plan trips and arrange meetings based on where their colleagues will be on any given day. With PairUp, users share itineraries securely within and among companies to discover potential business connections at trade shows and conferences, as well as during everyday business trips. This provides users with better opportunities to network and suppliers with new opportunities to market to connected business travelers.

Market Opportunity

According to the Travel Industry Association, 38 million business travelers generated 210.5 million individual domestic trips, resulting in $153 billion in travel spending. The largest segment, the business air traveler, consists of affluent, educated and technically savvy business people who attend over 5,400 trade shows and conferences in the United States alone.

Demo Says

PairUp’s social networking service for road warriors is one of those products that spurs us to ask, “Why didn’t someone think of this sooner?” If any single group of people can be said to truly need social networking, it’s business travelers. PairUp allows users to match their Outlook contacts with attendees at key tradeshows and events, helping them to network before and after the show. All information shared is up to the individual user; you only share travel info with contacts you trust. Any regular conference attendee knows how vexing it can be to miss connections: At best, you miss a good conversation; at worst, a key business deal. Once you’ve sorted through all those business cards you collected this week, load them into PairUp and make your DEMO connections last all year round.