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Seagate Technology

Product Name

Crickett

Market Segment

Consumer

Funding

Seagate is a publicly traded company (NYSE: STX).

Competitors

No direct competitors. Secondary competitors include removable flash memory cards and USB drives.

Product Description

Small enough to fit in your pocket or bag, Crickett is an ultra-portable 10 to 40 GB wireless storage solution. Crickett works seamlessly with Bluetooth-, WiFi- and USB-equipped handsets to provide substantial capacity without impacting a phone’s design or cost. Crickett will introduce several new experiences and opportunities to the mobile phone market.

Market Opportunity

The “wired professional” and the “teen socializer” comprise the primary target markets for Crickett, which provides portable storage to any WiFi- or Bluetooth-enabled phone wirelessly. According to In-Stat Research, there will be more than 540 million Bluetooth-enabled handsets and 11 million WiFi phones in 2007.

Demo Says

Demand for mobile digital entertainment will stress the capacity of networks and on-device storage to provide rich media content. Crickett eases that stress, providing ample storage for a range of media applications. The slick design and wireless connectivity will inspire a range of new applications for mobile consumers. The research and execution of the device foretells the evolution and expansion of Seagate into a consumer products company. Expect to see much more from this storage leader in the future.