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ThePort Network, Inc.

Product Name

Blerts

Market Segment

Consumer

Funding

Angel funded (private investors)

Competitors

No direct competitor. Indirect competitors include Newsgator, PageFlakes and Netvibes.

Product Description

ThePort™ Network, Inc.’s social media solutions enable companies to build and easily manage branded online communities for high-engagement marketing, increased member-to-member interaction and additional revenue opportunities. Blerts™ is the first graphics-based RSS alert utility that notifies users when their most important RSS feeds are updated. Users add priority feeds to Blerts, assign multimedia images to alerts and define how these behave on their desktops when updates are available. Content can be viewed from within Blerts.

Market Opportunity

RSS adoption by content publishers and businesses is on the upswing. The major Internet properties and news sites have embraced RSS syndication. According to JupiterKagan, 63% of large companies plan to syndicate content via RSS by the end of 2006. Blerts provides an easy way for consumers to stay on top of their most important feeds. It also offers content publishers and e-commerce sites an easy way to deliver and create opt-in individualized RSS feed alerts of content, offers and more to their customers.

Demo Says

Increasingly, we are becoming slaves to blog sites, RSS readers and information aggregators in the vain attempt to stay on top of the information we find important in our daily lives. ThePort Network liberates information junkies from their aggregators, allowing individuals to select and control delivery of information to their desktops. Coming from anyone else, we might call Blerts a nice-to-have feature. ThePort Network, while under the radar, is a mature organization serving the needs of publishers and individuals alike. Blerts is an excellent addition to its portfolio and the sort of feature that will bring this company deserved attention.