Video Archives

Total Immersion

Product Name

D’FUSION®

Market Segment

Consumer

Funding

Series A: Venture funding from I-Source Gestion, Partech International and Elaia Partners. Series B: Venture funded, $5.6 million.

Competitors

Metaio, Siemens, university research labs

Product Description

Total Immersion’s software, D’FUSION®, enables the real-time integration of interactive 3D graphics into live video flows. Operating on standard PC devices and compatible with HD, this technology blurs the line between the virtual and the real world. D’FUSION® allows for competitive augmented-reality applications in both the entertainment and industrial arenas. The use of augmented reality under mobile constraints is among the latest trends that Total Immersion has been exploring.

Market Opportunity

Insight Media projects that the visual simulation market will reach a value of $78 billion in 2008, a rapid increase from $43 million in 2003. Total Immersion’s innovative solutions provide strong added value to car manufacturers such as Renault and BMW, theme parks such as WDI and Futuroscope, broadcasters and other powerful businesses worldwide.

Demo Says

Two years ago, Total Immersion awed the DEMO audience with is augmented reality technology, combining live and recorded video to create an awesome illusion. Today, after achieving signifi cant customer wins, the company returns to DEMO with its next generation, mobile technology. Like its initial technology, we expect augmented reality in a mobile setting will find incredible applications as smart content and entertainment developers combine their market know-how with Total Immersion’s technical vision.