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Diigo, Inc.

Product Name

Diigo

Market Segment

Consumer Software and Services

Funding

Self-funded.

Competitors

No direct competitors. Secondary competitors include del.icio.us, Trailfire, Stickis.

Product Description

Diigo is an integrated suite of online research and social tools that transforms the Web into a writable, participatory media. Diigo enables seamless bookmarking, highlighting, clipping, sharing, discussions and retrieval of information to deliver a new level of productivity. Diigo Groups offers a new way for collaborative research; Diigo Community enhances information discovery and social connections; and annotation widgets further extend on-the-page interaction and community capabilities to any Website without any client-side installation.

Market Opportunity

Diigo meets the needs of individuals and work groups consuming increasing amounts of information online. Diigo adopts a “freemium” model, with the fee-based premium service targeting group-based collaborative research. The Web-based collaboration services market alone is expected to exceed $2.5 billion by 2010, according to Frost & Sullivan.

Demo Says

It would be easy to dismiss Diigo as yet-another social bookmarking tool, but that would be a big mistake. Diigo’s highlighting, bookmarking and site sharing tools are a subset of features in a rich collaborative application that puts information discovery and the writable Web at the center of discussions among colleagues, friends and like-minded people. Diigo represents a move to maturity in the Web 2.0; it is a business tool, leveraging social models to deliver real value to its users.