Glam Media
Glam.com v2.0 and Glam Evolution
- Conference
- DEMOfall 07
- Market Segment
- Consumer Software and Services
- Funding
- Glam Media is backed by blue-chip venture-capital firms leading the new media wave, including Accel Partners (Facebook, BrightCove); DAG Ventures (Friendster, Plaxo); Draper Fisher Jurvetson (Skype: eBay, Technorati); Walden Venture Capital and Information Capital (Tickle/eMode: Monster, NetObjects).
- Competitors
- NBC iVillage, AOL Women, SugarPublishing
- Product Description
- Glam 2.0 is the next generation of Glam Media’s flagship owned and operated site Glam.com, giving users direct search or browse access across Glam Media’s Network. Glam Evolution is Glam Media’s suite of proprietary ad serving technologies, providing relevant brand ads in the right context to the right user. Glam Evolution leverages explicit and implicit user behavior, Website characteristics and advertiser positioning and goals to achieve a superior level of brand engagement online.
- Market Opportunity
- The target market is premium-brand display advertisers targeting women. In “The User Revolution” by Piper Jaffray, global online advertising is expected to reach $81 billion by 2011, representing a 21% CAGR from 2006. Research estimates online brand advertising growth will exceed online search advertising growth over the same period.
- DEMO Says
- Glam Media set the bar for a high-production Web magazine when it launched at DEMO nearly two years ago. Today, Glam Media sets the new standard for next-generation media property, blending carefully curated content with a smart distribution strategy, wrapped in the right mix of technology to support new advertising and media models.
- Contact
- Lane Buschel
- lane.buschel@morris-king.com
- Company Address
-
8000 Marino Blvd., Suite 130
Brisbane, CA 94005 - Phone
- 650-244-4000
- URL
- www.glammedia.com
- Corporate Officers
- Samir Arora, Chairman & CEO Raj Narayan, Senior Director of Engineering/Architect Fernando Ruarte, CTO Ernie Cicogna, CFO
Former Microsoft executive Bruce Jaffe joined Glam Media as an advisor to the board May 19. As corporate vice president for corporate development at Microsoft, Bruce Jaffe was responsible for evaluation and execution of Microsofts acquisitions, strategic investments and joint ventures. Jaffes software and Internet industry insight, as well as his knowledge of advertising business models on the Web, adds greater depth to Glam Medias strategy and corporate development teams.
While leading corporate development at Microsoft, Jaffe managed in excess of 50 acquisitions across all business units, including: aQuantive; Tellme; ScreenTonic; AdECN and Massive. Prior roles for Jaffe at the company included corporate vice president and CFO of MSN, where Jaffe oversaw the transition from an Internet-access business to a formidable advertising business.
Glam Medias vertical network model is the ideal vehicle for brand display advertising and is ripe for strategic investments, said Jaffe. I am excited to be working with Glam Medias executive team and I look forward to contributing to the continued growth of the companys display advertising market leadership.
With unrivaled experience spearheading Microsofts rapid growth in digital media and advertising, Bruce is a coveted industry resource that will help Glam Media continue to expand its position as the leading vertical network for brand advertisers, said Samir Arora, chairman and CEO, Glam Media. We are pleased to have the confidence and advice of Bruce as we continue our growth as number one in reach for women.
Advisors to Glam Medias board also include: Jarl Mohn, CNET chairman and founding and president and CEO of E! Entertainment; Phil Schlein, partner with U.S. Venture Partners and former president and CEO of Macys California. 
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