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LiveMocha, Inc.

Product Name

www.livemocha.com

Market Segment

Consumer Software and Services

Funding

Privately funded.

Competitors

Main competitors include Rosetta Stone and Berlitz. Secondary competitors include Transparent Languages, Auralog and Topics Entertainment.

Product Description

LiveMocha is a first-of-its-kind Internet-based language learning solution. By incorporating fun game-like exercises, a friendly and engaged global community, and a goal- and competition-oriented motivation framework, language learners will not only meet their language-learning goals, but will develop conversational language proficiency. They will also increase a deeper cultural understanding and make friends and business contacts from around the world in the process. Throw your CDs and books away—a modern language learning tool has finally arrived.

Market Opportunity

Phrasebase sizes the worldwide Second Language Acquisition market at $12 billion in 2007 and forecasts this market to grow to $17 billion in 2009; demand stemming from the advent of the BRIC countries (Brazil, Russia, India, China) as economic powers, the global mass migration of people, and the retiring Baby Boomers.

Demo Says

Globalization has been a fact of business life for some time now. The instant connectivity now available via multiple platforms makes the CEO in Australia just as accessible as the start up down the street. Throw in the looming presence of China on the horizon and increased outsourcing in India and Eastern Europe, and you have a giant global community that sometimes needs a translator. LiveMocha’s online language center is for those of us who need to expand our linguistic knowledge but don’t have the time or wherewithal to devote to a Berlitz course. By utilizing the community as instructor and offering language lessons specific to industries, LiveMocha provides a 21st century answer to an age-old problem.