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matchmine, LLC

Product Name

matchmine Media Discovery Platform™

Market Segment

Enabling Technology

Funding

Privately funded by The Kraft Group, LLC. We are not seeking outside capital at this time.

Competitors

No direct competitors. Secondary competitors include AdaptiveBlue, Claria and Criteo.

Product Description

matchmine™ connects you with media you’ll love. We create a mathematical representation of your personal preferences called a MatchKey™, which you can share across websites, widgets and applications. You get the content you want from matchmine Certified Partners, and with your permission they get access to anonymous demographic segment data to deliver more highly targeted, relevant, and highly priced online advertising.

Market Opportunity

Most of us are overwhelmed by the sheer volume of available audio, video and textual content. A trusted third party that could deliver what you wanted could also deliver more targeted and effective advertising, creating significant value in what the IAB projects will be a $22 billion market this year.

Demo Says

We’re likely saying it ad nauseum this year at DEMO but recommendation is big—so big we’re tempted to call it the next evolution of the Internet. Web 3.0, anyone? Today’s user is no longer content to see the same Internet as their friends and neighbors. It must be personalized and presented to their specific tastes. matchmine is taking personalization and recommendation to the quite logical sector of entertainment. Its patented Media Discovery Platform™ presents users with a centralized hub of their interests and tastes across all manner of media types. It’s a highly sophisticated look at individual users that is sure to be instantly loved by users and media companies alike.