mSpoke, Inc.

FeedHub

Conference
DEMOfall 07
Market Segment
Consumer Software and Services
Funding
Seed & self-funded by InnovationWorks and private investors.
Competitors
aideRSS, Thoof, Particls, Feed Rinse, Feeds 2.0
Product Description
mSpoke’s revolutionary Adaptive Personalization Engine intelligently filters huge amounts of information to combat information overload. FeedHub, mSpoke’s newest personalization product, creates individualized RSS feeds that automatically select the most relevant posts from a set of feed sources that you choose. By using your preferences and dynamically adapting to your reading habits, FeedHub gives you the content you care about in individualized feeds so you can stay informed—without being overwhelmed.
Market Opportunity
MorganStanley’s Mary Meeker asserts the world faces “information/data overload and addiction.” She predicts a 30+% monetization lift for Web enterprises that engage consumers through social interactions and personalization services. The GuideWire Group calls the market potential for personalization “enormous” and posits the opportunity to exceed $14 billion.
DEMO Says
Many people turned to RSS to manage online information collection only to be bombarded with too many feeds filled with only partially relevant content. Not surprisingly, then, we’ve begun to see developers gin up cross-feed aggregators in an effort to manage RSS-delivered content. To the fray comes one company with deep experience in adaptive personalization. mSpoke combines machine learning with data transparency and user controls to vet feeds for most relevant content. The portability of its meme technology platform suggests a much-improved way to find and capture information across the Web.
Contact
Dave Mawhinney
dmawhinney@mspoke.com
Company Address
707 Grant St., Suite 1200
Pittsburgh, PA 15219
Phone
412-325-2400
Fax
412-325-2415
URL
www.mspoke.com
Corporate Officers
Dave Mawhinney, CEO & Co-founder Dean Thompson, CTO & Co-founder Sean Ammirati, Vice President, Business Development, Product Management & Co-founder


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