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mSpoke, Inc.

Product Name

FeedHub

Market Segment

Consumer Software and Services

Funding

Seed & self-funded by InnovationWorks and private investors.

Competitors

aideRSS, Thoof, Particls, Feed Rinse, Feeds 2.0

Product Description

mSpoke’s revolutionary Adaptive Personalization Engine intelligently filters huge amounts of information to combat information overload. FeedHub, mSpoke’s newest personalization product, creates individualized RSS feeds that automatically select the most relevant posts from a set of feed sources that you choose. By using your preferences and dynamically adapting to your reading habits, FeedHub gives you the content you care about in individualized feeds so you can stay informed—without being overwhelmed.

Market Opportunity

MorganStanley’s Mary Meeker asserts the world faces “information/data overload and addiction.” She predicts a 30+% monetization lift for Web enterprises that engage consumers through social interactions and personalization services. The GuideWire Group calls the market potential for personalization “enormous” and posits the opportunity to exceed $14 billion.

Demo Says

Many people turned to RSS to manage online information collection only to be bombarded with too many feeds filled with only partially relevant content. Not surprisingly, then, we’ve begun to see developers gin up cross-feed aggregators in an effort to manage RSS-delivered content. To the fray comes one company with deep experience in adaptive personalization. mSpoke combines machine learning with data transparency and user controls to vet feeds for most relevant content. The portability of its meme technology platform suggests a much-improved way to find and capture information across the Web.