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MuseStorm, Ltd.

MuseStorm Content Engagement Platform

Conference
DEMOfall 07
Market Segment
Enterprise Software and Services
Funding Details
Seed round funded by private investors. Series A, 2007: Venture funding led by Elron (NASDAQ: ELRN), $1 million.
Competitors
ClearSpring, WidgetBox
Product Description
The MuseStorm Content Engagement Platform is the first and only end-to-end solution for publishers and marketers looking to continuously connect and improve their relationship with their audience. The platform offers a flexible and efficient solution for delivering any digital content in the most relevant form, resulting in superior audience engagement and user experience. Publishers can now leverage an authoring environment to create compelling widgets and applications in minutes, track distribution and user interaction and utilize multiple monetization options.
Market Opportunity
According to IDC, rich media ads account for more than 10% of the $20 billion Internet advertising spending this year, a number that is growing quickly. MuseStorm believes a large portion of rich media ad spending will be directed toward content syndicated via widgets and similar applications.
DEMO Says
The widget—a mere blip on the horizon two years ago—is now so pervasive that there is hardly a software company or website without them. Current methods of creation and development, however, can be time-consuming, expensive and require a healthy amount of input from the publisher. MuseStorm is, if you’ll pardon us, widgetizing the widget by allowing publishers to create their own widgets on the fly and push them out in minutes. Customers simply tell MuseStorm what content to package and what the user experience should be. What’s more, all widgets can be used on the desktop as well. In such a booming space—and with the level of customer the company is already attracting—we expect the MuseStorm name to become synonymous with widgets.
Contact
Ori Soen
oris@musestorm.com
Company Address
5 Derech Hachoresh St.
Yahud , Israel
Primary Phone
415-762-1578
Primary Fax
415-236-6232
URL
www.musestorm.com
Corporate Officers
Ori Soen, CEO & Founder Yishay Schwerd, Vice President, Engineering & Founder David Reich, Vice President, Business Development


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