Video Archives

Real Time Content, Ltd.

Product Name

Adaptive Media Version 1.0

Market Segment

Enabling Technology

Funding

Seed Round: British Telecommunications, PLC and New Venture Partners, LLC. We are currently seeking Series A funding.

Competitors

No direct competitors; we are pioneering a completely new approach to content creation and delivery which we call Adaptive Media. Niche “addressable advertising” technology providers such as Qmecom and Visible World are secondary competitors.

Product Description

Real Time Content’s Adaptive Media platform empowers brand and digital content owners to deliver video and audio that dynamically changes to match the interests of individual viewers instantly, maximizing the power and performance of every online video experience. Content can be adapted based on viewer profiles, user choices and publisher requirements to fit the needs of the audience and content owner. Additionally, RTC’s optimization capability continuously measures media performance and enhances content with each viewing occasion.

Market Opportunity

According to eMarketer, the online video advertising market in the U.S. will rise to $3.6 billion in 2011, capturing nearly one in 10 dollars spent for advertising on the Internet—currently, it’s one in forty dollars. RTC aims to share in this increased video ad spending by offering advertisers significant ROI uplift.

Demo Says

Real Time Content offers a flexible platform that lets media sites efficiently create and distribute digital content by taking the drudgery out of targeting media to variable client environments. The hosted-service is easy to adopt, accelerating brands, publishers, and advertisers time to market with rich content sites.