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RelevantMind, Corp.

Product Name

RelevantMind

Market Segment

Consumer Software and Services

Funding

Self-funded, currently with $250,000 invested.

Competitors

No direct competitors. Secondary competitors in the review and aggregation/scoring category include ePinions, Wize, Reevoo, Buzzillions and ConsumerSearch. Secondary competitiors in the social commerce category are Kaboodle, Shoposphere, MyPickList.

Product Description

RelevantMind is the first collaborative product research tool. We connect conversations happening across multiple user communities with the products and services people are interested in. By mining this deep collective knowledge, RelevantMind helps answer the key question: “What should I buy?”

Market Opportunity

RelevantMind’s primary market is the consumer doing research on high-involvement products and services. Sixteen percent of online consumers characterized as “heavy searchers” do 35% of all online spending, according to comScore. With an online market estimated by eMarketer at $131 billion, the most involved product researchers spend in excess of $45 billion annually.

Demo Says

RelevantMind finds and organizes focused discussions, setting a strong example for the curated Web in which point of view becomes the organizing principle for content. By gathering conversations across many user communities, the service identifies discussions relevant to specific areas of interest, often finding content that would be otherwise hidden to non-expert searchers.