Video Archives

Sway, Inc.

Product Name

Shoutlet

Market Segment

Enabling Technology

Funding

Principally self-funded with a minority equity raised from private investors, including Continuum Investment Limited Partnership.

Competitors

Competitors in the Web 2.0 communications application space include Koral and SpikeSource. Secondary competitors in the traditional email marketing space are Lyris and Real Magnet.

Product Description

Shoutlet is a Web 2.0 marketing tool that gives companies the ability to create, distribute and track online communications using engaging social media formats such as RSS feeds, podcasts, SMS text messages and widgets, as well as HTML email through one easy-to-use interface. Shoutlet is designed for marketing and communications professionals to easily leverage existing content to reach new audiences through increasingly popular Web formats.

Market Opportunity

Seventy-five million U.S. and U.K. residents use RSS regularly, according to MarketingSherpa. eMarketer expects podcast listeners to jump from 21 million in 2007 to 67 million in 2012. Over 158 billion text messages were sent in the U.S. in 2006, a 95% increase over 2005, according to a CTIA survey.

Demo Says

Despite all the activity in direct Web marketing, brands large and small are still waiting for smart tools to help them create, manage, and measure online campaigns, especially those efforts that identify prospects over a wide range of Web properties. It is this huge opportunity that Sway—an online marketing agency turned product company—understands and addresses with Shoutlet. These tools give agencies and brand managers the leverage they need to tap the potential of direct and distributed online marketing.