Video Archives

Vello

Product Name

Vello™ & Vello Mobile™

Market Segment

Small Business Software and Services

Funding

Privately held. Angel funding from private investors.

Competitors

Secondary competitors include existing conference call companies, though these have very different business models and legacy technology platforms that make it difficult for them to innovate rapidly in response to market demand.

Product Description

Vello is the conference that calls you. Select your participants. Hit send. Everyone’s phone rings and the call begins. No more dial-in numbers. No more passcodes. No more waiting. Vello takes the pain out of the world’s leading business collaboration tool. Prescheduled or instant, mobile or desktop, Vello’s high-quality audio, Outlook integration and flexible billing make it a business-class solution that will revolutionize the conference call.

Market Opportunity

Audio-only conferencing comprises 80% of the $4 billion global conferencing market. This market is growing at a CAGR of 27%, predicts Wainhouse Research. Vello will accelerate the use of minutes above and beyond current market expectations, as well as capture above-average ARPM based on our value add to our customers and partners.

Demo Says

We participate in roughly 1,000 conference calls a year, and each comes with its own dial-in number and passcode. Most start more or less on time, but we’ve tapped our toes through countless pleasantries waiting for participants to show up, and—yes—there have been plenty of times when we’ve needed a reminder call or dashed off a desperate IM to correct a transposed access number. Maybe it’s not a big deal, but conference systems can waste a lot of time. That’s why, for the convenience and time savings alone, this service “had us from hello.” Vello makes group calls so very simple, and layers business-caliber services and style on top. As beleaguered conference-callers, we became instant fans of this service.