Buzka, Pty Ltd.

Buzka POPNet

Conference
DEMO 08
Market Segment
Small Business Software and Services
Funding
Privately held by angel investors. $500,000
Competitors
No direct competitors. Secondary competitors include: Delicious, Netvouz, Furl, Kaboodle
Product Description
Buzka POPNets are hosted web applications, businesses integrate with their website to help customers build social networks focused on finding and sharing product-related information and experiences. Unlike other social network applications the POPNet interface is customized to incorporate the sponsors branding, and presents the information consumers share as a structured and branded website. POPNets build consumer loyalty and market penetration by creating branded social networking and viral marketing applications.
Market Opportunity
Nielsen reports “the recommendation of someone else remains the most trusted source of information when consumers decide which products and services to buy”. Buzka POPNets will compete in the multi-billion-dollar online advertising markets by offering a product that leverages the power of social networking in consumer purchasing decisions.
DEMO Says
Buzka blends the right mix of technology and user-generated content to create a powerful human-powered search tool. The annotated link collections gain or lose ranking based on community engagement with the content. This user-engagement model should provide for a more powerful – and more profitable – advertising environment because ads are shown in the viewer’s context.
Contact
Raphe Patmore
raphe@buzka.com
Company Address
Suite 3, 257 York St., Subiaco
Perth , Western Australia 6010
Phone
61-405-198-651
Fax
61-893-821-766
URL
www.buzka.com
Corporate Officers
Raphe Patmore, CEO & Founder Jinnan Cai, VP, Product Development & Founder

Nice presentation. I've enjoyed observing your progress, and it's a treat to see how well developed your flexible data base concept has become. Clay at www.yodio.com
By Anonymous on February 11, 2008, 2:05 am
Awesome. I can easily see how companies would jump on their own branded version of this. I'm planning a holiday at the moment and I can see this being a big help. Plenty of hostels out there, but I want one recommended by someone, not a random one that turns out to be in the middle of now where. Go the aussies!
By Anonymous on January 30, 2008, 11:57 pm

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