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Sprout, Inc.

SproutBuilder™

Conference
DEMO 08
Market Segment
Enabling Technology
Funding Details
2006 seed round funded by private investors and led by CommerceNet. 2007 Series A venture funding by Global Venture Capital. Total raised: $3.3 million
Competitors
Widget “platforms” such as Clearspring, Gigya and Musestorm offer limited widget development services. Most sophisticated promotional and advertising widgets are built with Flash; SproutBuilder eliminates this requirement.
Product Description
Anyone can use SproutBuilder to create sophisticated rich media widgets and other Flash content. Novice designers can use templates for quick and easy assembly while professional designers can use advanced editing and content management features. And, Sprout widgets can be self-published or distributed via any of the leading widget platforms. From a musician building a widget to promote their band to a designer building an ad widget for a client, Sprout helps build better widgets.
Market Opportunity
Although the market for promotional/advertising widgets is nascent, its potential is indicated by overall widget usage (currently 26% of all Internet users, up from 5% in early 2007, according to JupiterResearch) and ad spending on social networks ($1.2 billion worldwide this year and $1.9 billion in 2008, according to eMarketer).
DEMO Says
Make no mistake: software and services are rapidly becoming highly distributed and componentized. Sprout enables any software service, content site, or advertiser to tap this trend. SproutBuilder does for widgets what PowerPoint did for graphic presentations, enabling any site-savvy person to become a wizard of widgets.
Contact
Todd Kurie
todd@sproutinc.com
Company Address
2800 Woodlawn Dr., Suite 138
Honolulu, HI 96822
Primary Phone
415-644-5827
URL
www.sproutbuilder.com
Corporate Officers
Carnet Williams, CEO & Founder Kevin Hughes, CTO & Founder Jason Ricci, Chief Product Officer Todd Kurie, VP Marketing & Business Development

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