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TubeMogul, Inc.

Premium Distribution & Analytics

Conference
DEMO 08
Market Segment
Enabling Technology
Funding Details
TubeMogul has raised a seed round of financing that includes investors such as Net Service Ventures, David Toth (NetRatings co-founder), Paul Martino (Aggregate Knowledge founder), Dick Costolo (Feedburner co-founder), and Howard Lindzon, as well as additional private investors.
Competitors
Nielsen
Product Description
TubeMogul’s Premium Distribution & Analytics allows producers and content owners to upload videos once to TubeMogul and automatically deploy them to as many of the top video sharing sites as they want. TubeMogul’s analytics technology aggregates video-viewing data from multiple sources to give video producers improved understanding of when, where, who and how often videos are watched. Also track and compare, measure the impact of marketing campaigns, gather competitive intelligence, and share the data with colleagues.
Market Opportunity
Advertising spending in online video is projected to grow from $775 million in 2007 to $4.3 billion in 2010, according to a report by eMarketer. Video producers, media companies, marketers and advertisers need audience measurement information to evaluate success, project return on investment, and determine which media to buy.
DEMO Says
TubeMogul has established its value to video publishers with its free site that makes it easy to upload and track video views across multiple sites. From that starting point, the company has learned and crafted a complete tool set that gives brand professionals a comprehensive, aggregated view of their campaigns and delivers the demographic and geographic data brand managers have come to expect from serious media properties. But TubeMogul doesn’t merely emulate the reporting of traditional media. It tracks meta data across the spectrum of user generated video content to give brand managers a 360-degree view of how their brands play on the Internet airwaves.
Contact
Mark Rotblat
mark@tubemogul.com
Company Address
6121 Hollis St., Suite 4B
Emeryville, CA 94608
Primary Phone
510-868-4860
Primary Fax
414-435-1589
URL
www.tubemogul.com
Corporate Officers
Brett Wilson, CEO & Founder John Hughes, CTO & Founder

Our Blog Network: 07.01.09
Mediabistro.com ~ 07/02/2009
First on TVNewser: CNN Lawyers Get Tough With Staff Over Michael Jackson Footage PRNewser:...Read More

11 a.m. Roundup: White House Taps Local Startup | EveryBlock Releases Source Code | MNG's Pioneer Press Layoffs
Mediabistro.com ~ 07/01/2009
Emeryville startup TubeMogul has signed up the White House as a client. The company, which...Read More

White House Pairs Up With TubeMogul For Online Video Distribution
Mediabistro.com ~ 07/01/2009
The White House is pairing up with TubeMogul, a California-based start up Internet company, to...Read More

TubeMogul: Video Tracking Tool
Web 2.0 Sammelalbum ~ 07/01/2009
TubeMogul ist ein Tracking Tool fr Videos, die man bei diversen Videoplattformen hochgeladen hat...Read More

White House Signs Online Video Distribution Deal with California Start-up
The Huffington Post ~ 07/01/2009
The White House has signed an agreement with TubeMogul, an Emeryville, California-based start-up...Read More

TubeMogul Enters the White House
Mediabistro.com ~ 07/01/2009
Emeryville, Calif.-based start-up TubeMogul, which allows video producers to syndicate content...Read More

Castfire, TubeMogul Partner To Measure Video Effectiveness and Expand Syndication Opportunities
Blogger Press Release ~ 06/26/2009
Castfire's video publishing platform will now be integrated with TubeMogul's tracking technology...Read More

Castfire and TubeMogul Announce Partnership
StreamingMedia.com ~ 06/25/2009
Castfire and TubeMogul will deliver real-time analytic data to customers, allowing them to swap...Read More

TubeMogul Debuts Video Metrics Tool
Mr Web ~ 05/29/2009
US online video analytics firm TubeMogul has launched a free measurement tool to provide viewer...Read More

Track Online Video Stats for Free with TubeMogul
About.com ~ 05/29/2009
Online video is hot, but it's still very difficult to track specific statistics to show how your...Read More

TubeMogul Upgraded Analytics Unveiled
Website Magazine ~ 05/29/2009
85,000 user strong video syndication service TubeMogul (now called LiveStream) announced the...Read More

TubeMogul Ups Ante on Video Analytics
Marketing VOX ~ 05/28/2009
Web video service TubeMogul launched version 2.0 of its free analytics package with promises of...Read More

TubeMogul unveils Web video tracking tool
redtram (ENG) ~ 05/28/2009
The fast-growing analytics company TubeMogul is rolling out a free measurement tool that...Read More

TubeMogul to Serve Up Free Video Stats
TechNews.AM ~ 05/28/2009
Web video metrics firm TubeMogul today announced version 2.0 of its analytics package that will...Read More

TubeMogul Preps Video Metrics Tool
Adweek ~ 05/27/2009
NEW YORK The fast-growing analytics company TubeMogul is rolling out a new free measurement tool...Read More

TubeMogul to Roll Out New Online Video Metric Tool
Mediaweek ~ 05/27/2009
The fast-growing analytics company TubeMogul is rolling out a new free measurement tool which...Read More

YouTubes Rivals To Offer Better Video Analytics
Finance Geek ~ 05/27/2009
Good news for Web video publishers and advertisers: Youll be able to get more stats about your...Read More

Attributor and TubeMogul Partner to Measure Web-Wide Audience of Viral Videos
ITnewslink.com ~ 05/14/2009
Attributor Corporation, provider of Web-wide content monitoring and monetization platform, and...Read More

Attributor, TubeMogul Aspire to Measure Video Virality
Marketing VOX ~ 05/13/2009
Web content monitoring/monetization platform Attributor is partnering with TubeMogul in an...Read More

Attributor, TubeMogul Track Viral Vids
Adweek ~ 05/13/2009
NEW YORK Attributor Corp., a firm that helps media companies track and monetize syndicated...Read More

Attributor Corporation Partners With TubeMogul
Mediaweek ~ 05/12/2009
Attributor Corporation, a company that helps media companies track and monetize syndicated...Read More

TubeMogul and Attributor Team for Virals - NYTimes.com
The New York Times ~ 05/12/2009
Apparently, its viral video tracking day at NewTeeVee! Following the news of new viral dashboard...Read More

TubeMogul and Attributor Team for Virals
NewTeeVee ~ 05/12/2009
Apparently its viral video tracking day at NewTeeVee! Following the news of new viral dashboard...Read More

Omniture Launches Viral Video Measurement
NewTeeVee ~ 04/21/2009
Analytics giant Omniture is adding a video measurement dashboard to its SiteCatalyst analytics...Read More

TubeMogul raises $3M for video anayltics, syndication
TechNews.AM ~ 04/02/2009
TubeMogul, an online video distribution and video analytics service, has raised $3 million in a...Read More

Video Distro & Analytics' TubeMogul Raises $3M 1st Round
TechNews.AM ~ 04/02/2009
Emeryville's TubeMogul, which sells online video distribution and analytics, has raised $3M in...Read More

TubeMogul Lands $3m Investment
Mr Web ~ 04/02/2009
In the US, online video analytics firm TubeMogul has received $3m in Series A funding, which it...Read More

TubeMogul lands $3 Million in funding
Adotas ~ 04/02/2009
ADOTAS While video aggregators are getting squeezed, companies working on tracking video still...Read More

Emeryville-Based TubeMogul Lands $3 Million in First Round
Silicon Valley Wire ~ 04/02/2009
Emeryville, Calif. -- TubeMogul, an Emeryville-based provider of web video distribution and...Read More

TubeMogul Raises $3 Million
PEHUB ~ 04/02/2009
TubeMogul, an Emeryville, Calif.-based, has raised provider of online video distribution and...Read More

TubeMogul Gets $3M for Video Distribution - NYTimes.com
The New York Times ~ 03/31/2009
Web video distribution and measurement startup TubeMogul just emailed to say it raised $3...Read More

GOP bests its rival for YouTube views
The Washington Times ~ 03/20/2009
They may not control either chamber of Congress or the White House, but Republicans appear to be...Read More

Marketing on Consumer How-to Video Sites
Website Magazine ~ 01/28/2009
One of the most popular categories of online video is how-to. TubeMogul released research in...Read More
This is the default player used to display virally syndicated titles via the Get the Code button. http://link.brightcove.com/services/link/bcpid980795693http://www.brightcove.com/channel.jsp?channel=981571732