Visible Measures Corp.
VisiblePlatform
- Conference
- DEMO 08
- Market Segment
- Enabling Technology
- Funding
- In January 2008, Visible Measures announced a $13 million Series B investment million from Mohr Davidow Ventures. General Catalyst Partners of Boston, which led the company’s $5 million Series A in March, 2007. Prior to the series A, the company raised less than $1 million in seed financing from private investors.
- Competitors
- No direct competitors. Secondary competitors include TubeMogul and Divinity Metrics. Related – though not directly competitive – companies include audience measurement firms such as Nielsen Online and comScore and traditional Web analytics providers like Omniture and WebTrends.
- Product Description
- Visible Measures specializes in measuring the consumption and distribution of Internet video. Designed from the ground up to meet the unique needs of video publishers and advertisers, our patent-pending measurement approach captures all end-user video clicks – from play to pause to rewind to forward-to-a-friend and more. These complete, detailed data provide organizations with unprecedented visibility into online video audiences and how they engage -- or don’t -- with content assets, Web-based distribution, and advertising placements.
- Market Opportunity
- Today, consuming Internet video is a mainstream activity for connected U.S. consumers. Forrester projects video advertising spending will grow from $471 million (2007) to more than $7.1 billion (2012). Accordingly, Visible Measures estimates Internet video measurement investment will grow from $14 million (2007) to $1.1 billion by 2012.
- DEMO Says
- One aspect of the online video world we don’t hear enough about is measurement. Views are the easy part; understanding exactly how users interact with your video is an entirely different nut to crack. Measuring what they call instream behavior, Visible Measures aims to usher in a new wave of advertising online, with a set of analytics that could fundamentally change how video is presented to us on the Web. Whether you view that as a positive or a negative depends on who signs your paychecks.
- Contact
- Matt Cutler
- mcutler@visiblemeasures.com
- Company Address
-
25 Kingston St.
Boston , MA 02111 - Phone
- 617-482-0222
- Fax
- 617-482-1383
- URL
- www.visiblemeasures.com/demo
- Corporate Officers
- Brian Shin, CEO & Founder Rishi Dean, Vice President, Product Strategy Matt Cutler, Vice President, Marketing & Analytics
Great demo and great presentation. Very clear value in their offering and should only grow with cross-plantform support! 
Brett here from TubeMogul...my compliments on the fantastic demo. I enjoyed meeting your team and look forward to meeting Brian soon as well.
There were a lot of cool analytics demos at the conference. Visible Measures and TubeMogul had slick presos with powerful offerings for the non-amateur.
Matt here again. Cross-platform data collection is super-important and a real focus for us. As far as where we integrate, Brightcove is one of our partners (hi guys!) and we've invested the time to integrate our capabilities with their API, so implementing our system is awesomely painless for existing Brightcove customers. :) We're also working with other video platforms and hope to announce some additional partnerships in the months ahead. For our clients that have developed their own proprietary players, we work closely with them to integrate our instrumentation components. Thanks! -Matt
Hi everyone! Thanks for checking out our DEMO presentation and weighing in. As I hope our demo shows, we're really into measuring Internet video audiences and are learning from our clients every day. If you're interested, check out our Web site (www.visiblemeasures.com) as well as www.vidmeter.com and www.vidmetrix.com. We just announced that we acquired Vidmeter (welcome on board!) and are busily integrating their universal upload and syndicated tracking capabilities into our core suite. Stay tuned for more in the coming months. -Matt
The in-stream tracking is cool, but I have to wonder how useful it will be if it's limited to just Brightcove and/or a couple other players. It would be really useful if that data could be collected across platform.
Actually, TubeMogul has the same capabilities for geolocation reporting as well as in-video interaction tracking (plus demographics as well). But they haven't focused much attention on this in their public PR/advertising.
Just saw the demo - looks great!
I'm with a creative agency. We need this. If it works, it would be a huge help. I don't want the way we work to totally have to change though. I think their approach could fit in.
would love to try this out - probably some big company will try to buy them though
Is this kind of like tubemogul but much more deep and rich?
I liked how they gave a shout out to their ceo and his expectant wife - nice story
These guys are doing something really new for video. their stuff looked very slick
I saw their presentation in person and it was totally awesome. One of the few demos that was under the time limit, had a good demo, and got some laughs. Looks like Visible Measures is really innovating, but would need to delve deeper. I can understand how they raised so much funding.
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