Best Buy
Giftag
- Conference
- DEMOfall 08
- Market Segment
- Consumer Software and Services
- Funding Details
- Internally funded
- Competitors
- Kaboodle, Plum, Wists, Kazowie
- Product Description
- Few services bring the social graph, shopping and gift lists together in an open and unbiased manner. Giftag is a browser add-on that lets a user pick things from anywhere on the web, add them to a list and share lists. Giftag is built using open standards and open source. It easily allows retail, user and web service integration by using microformats and open APIs.
- Market Opportunity
- 2007 online retail spending totaled $123 billion (comScore). Social Shopping is less than 1% of total market share, but there's been significant growth (Hitwise) At 1%, the size of the social shopping category is estimated at $1.2 billion.
- DEMO Says
- Online shopping was a popular theme among DEMO applicants this year, a good sign that it’s a sector in need of innovation. A key need among consumers as we move toward Web 3.0 is the integration of e-commerce into other parts of our online life. Giftag, a spin-off venture of Best Buy, gets that and has developed a microformatspowered browser add-on to allow users to capture any part of a page and share with friends. It’s high time e-commerce caught up to the rest of the tech sector; technologies like Giftag are going to make that happen.
- Contact
- Steve Bendt
- steve.bendt@bestbuy.com
- Company Address
-
7601 Penn Ave
Minneapolis, MN 55423 - Primary Phone
- 612-291-2617
- URL
- www.giftag.com
- Officer One
- Steve Bendt - Co-founder
- Officer Two
- Gary Koelling - Co-founder
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