Familybuilder
Family Tree; Familybuilder.com
- Conference
- DEMOfall 08
- Market Segment
- Consumer Software and Services
- Funding Amount
- $1,000,001-$5,000,000
- Funding Round
- Series A
- Funding Details
- $1.4 million through a Series A with DN Capital
- Competitors
- Ancestry.com, MyHeritage.com, WorldVitalRecords/FamilyLink.com, Geni.com, OneGreatFamily.com
- Product Description
- Familybuilder offers its users genealogy/family applications through their existing online social networks including Facebook, MySpace, Bebo, Hi5 and Orkut. Having launched in June 2007, Familybuilder now has over four million users with over 19 million relatives added, and is the #4 most heavily trafficked genealogy destination worldwide according to comScore. Familybuilder's target market is a younger demographic of social network users as well as traditional genealogists.
- Market Opportunity
- Online genealogy is estimated to be a $250+ million market today and interest in genealogy in the U.S. has risen from 60% in 2000 to 78% in 2007. Familybuilder's applications transverse the genealogy category by providing features for family communication, which represents a significantly larger market.
- DEMO Says
- The field of genealogy has been remarkably unchanged for decades. Digital tools largely replicate manual processes and newer approaches using social networking try to connect known family members. Familybuilder’s cross-platform approach proves to be cross generational, as well, allowing elders to use more traditional tools, yet reach younger family members on whatever platforms they prefer. And Familybuilder’s foray into DNA matching lays the groundwork for much more innovation in this marketplace.
- Contact
- Ilya Nikolayev
- ilya@familybuilder.com
- Company Address
-
41 E. 60th St., 6th Floor
New York, NY 10022 - Primary Phone
- 718-657-8080
- Primary Fax
- 646-417-7826
- URL
- www.familybuilder.com
- Officer One
- Ilya Nikolayev - CEO & Co-founder
- Officer Two
- Andrew Merkatz - Chairman & Co-founder
- Officer Three
- David Blinder - CTO
- Officer Four
- Yves Anidjar - CFO