Socialize:

TurnTo Networks, Inc.

TurnTo

Conference
DEMOfall 08
Market Segment
Consumer Software and Services
Funding Amount
$500,001-$1,000,000
Funding Round
Seed
Funding Details
Self-funded
Competitors
No direct. Closest: Facebook Beacon, Loomia SeenThis, elements of white label social network providers like Pluck, KickApps, etc.
Product Description
TurnTo bridges the gap between social networks and e-commerce. With the TurnTo widget, e-commerce sites let their visitors see when a friend has experience with the site and its products. These trusted references, presented to the buyer at just the moment he is doing his research, induce trial, increase conversion and raise loyalty. TurnTo is a practical, powerful way to increase word-of-mouth, build community and make a site a better place to shop.
Market Opportunity
PQ Media estimates businesses spent $1 billion in 2007 on word-of-mouth related marketing activities, and that this will grow to 3.7 billion by 2011.
DEMO Says
When it comes time to make a key purchasing decision, who do you trust most for advice and recommendations: an anonymous, aggregated community or your own social circle? TurnTo Networks bets it is the latter, and so do we. This seemingly simple idea – providing recommendations from friends who have shopped the same sites you are shopping – is the smartest take on social shopping we’ve yet seen.
Contact
George Eberstadt
george@turnto.com
Company Address
52 Riverside Dr. #14A
New York, NY 10024
Primary Phone
917-250-4545
Primary Fax
501-421-5408
URL
www.turnto.com
Officer One
George Eberstadt - CEO & Founder
Officer Two
Eric Pederson - CTO
Officer Three
Gadi Benmark - Chief Revenue Officer


Welcome. Please react to what you've read or heard. Join Our Community or Log In to have your name appear with your comments about news, commentary and company profiles.

You only Join Our Community once, thereafter just Log In to comment anywhere. If you don't Log In, your comment will be credited to Anonymous. Comments are subject to DEMO's Terms and Conditions.

Log In | Join Our Community
  • Please enter the two words shown above, into the textbox provided.
  • If you cannot read the words, you can refresh the display by clicking the top button which shows two arrows in a circle.
  • If you continue to have trouble reading the words, click on the speaker icon and listen for the spoken numbers.
  • For additional help and instructions, please click on the help icon.
This is the default player used to display virally syndicated titles via the Get the Code button. http://link.brightcove.com/services/link/bcpid980795693http://www.brightcove.com/channel.jsp?channel=981571732