TurnTo Networks, Inc.

Conference: DEMOfall 08
Market Segment: Consumer Software and Services
Funding Amount: $500,001-$1,000,000
Funding Round: Seed
Funding Details: Self-funded
Competitors: No direct. Closest: Facebook Beacon, Loomia SeenThis, elements of white label social network providers like Pluck, KickApps, etc.
Product Description: TurnTo bridges the gap between social networks and e-commerce. With the TurnTo widget, e-commerce sites let their visitors see when a friend has experience with the site and its products. These trusted references, presented to the buyer at just the moment he is doing his research, induce trial, increase conversion and raise loyalty. TurnTo is a practical, powerful way to increase word-of-mouth, build community and make a site a better place to shop.
Market Opportunity: PQ Media estimates businesses spent $1 billion in 2007 on word-of-mouth related marketing activities, and that this will grow to 3.7 billion by 2011.
DEMO Says: When it comes time to make a key purchasing decision, who do you trust most for advice and recommendations: an anonymous, aggregated community or your own social circle? TurnTo Networks bets it is the latter, and so do we. This seemingly simple idea – providing recommendations from friends who have shopped the same sites you are shopping – is the smartest take on social shopping we’ve yet seen.

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