Qualcomm MEMS Technologies, Inc.

Conference: DEMO 09
Market Segment: Enabling Technology
Funding Amount: N/A
Funding Round: N/A
Funding Details: Qualcomm MEMS Technologies, Inc. is a wholly owned subsidiary of Qualcomm Incorporated.
Competitors: Incumbent technologies like LCD, OLED and EPD
Product Description: Based on reflective technology, Qualcomm's mirasol displays use significantly less energy than traditional displays. The display's nature-based design lends to low power consumption and high reflectivity, offering consumers extended battery life and superior outdoor visibility. The display's bistable nature allows for near-zero power usage in situations where the display image is unchanged.
Market Opportunity: The Fuji Chimera Research Co. Flat Panel Display Applications 2008 Report estimates four percent CAGR in the worldwide display market through 2012 to total $129 billion. Mobile display applications constitute eight-10 percent of that forecast.
DEMO Says: Some people got a peek at G-CORE at CES in January, but if you want the long view of this product, you have to look very closely at the mirasol technology developed by Qualcomm MEMS Technology. The technology uses a silicon device to bend light to display color. Readable, reliable, cost-effective and energy efficient, mirasol is well on its way to becoming a core component in a range of consumer, communications and technology products.

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