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SmartyCard

SmartyCard

Conference
DEMO 09
Market Segment
Consumer Software and Services
Funding Amount
N/A
Funding Round
N/A
Funding Details
SmartyCard is part of a privately held company, backed by several leading venture capital firms.
Competitors
No direct competitors
Product Description
SmartyCard is the first online game where kids learn stuff and earn stuff. SmartyCard's learn, earn and play experience provides real and virtual rewards to tens-of-millions of families that believe learning at home can be fun. SmartyCard features fun and interactive games created in partnership with leading online educational content providers. Kids earn and redeem points for the most popular rewards at iTunes, Club Penguin, Webkinz, Stardoll, Bella Sara and other popular family sites.
Market Opportunity
According to ComScore, there are some 35 million tweens that frequent the Internet. SmartyCard is targeting wired families to become the learn, earn and play rewards system directing a significant portion of the overall buying power of kids, which is estimated to be $21.4 billion in 2010 (source: Packaged Facts).
DEMO Says
SmartyCard is an intelligent blend of entertainment, education and incentive that is sure to please both kids and their parents. The pedagogically sound game-based learning is wrapped in a rich, engaging interface and just enough parental control and reporting. The service is built on a solid foundation and with a clever business model, hinting at a long and compelling product roadmap.
Contact
Aaron Burcell
aaron.burcell@smartycard.com
Company Address
2121 S. El Camino Real, Suite 1000
San Mateo, CA 94403
Primary Phone
650-393-6500
URL
www.smartycard.com
Officer One
Rob Hutter - Co-founder
Officer Two
Bhavin Shah - Co-founder
Officer Three
Chris Carvalho - General Manager
Officer Four
Aaron Burcell - VP, Marketing

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