Appboy

Profile Information

Conference
DEMO Traction Spring 2015
Company's Tagline
Intelligent, Data-Driven CRM Solutions for Mobile First Marketers
Product Description
The Appboy platform empowers marketers to increase mobile engagement through intelligent, data-driven campaigns. Its suite of services empower brands to solve app abandonment and manage the customer life cycle. By employing robust user profiles, rich customer segmentation, and multi-channel messaging, brands can effectively cultivate relationships with their customer base.
Problem Company Solves
Appboy is solving the largest problem facing mobile marketers – app abandonment. Brands are typically spending more than $2 per user on acquisition, only to have users quickly lapse after a short time period. The industry is seeing upwards of 80% of new users never returning to their apps. On their own, mobile marketers rarely have a way to manage the life cycle of their customers and to execute on their key performance metrics. Appboy empowers marketers by giving them the data insight to meaningfully connect and engage with customers,
AngelList Profile Link
Year Company Launched
2012
Market Segment
Marketing
Funding Amount
$10,000,001-$25,000,000
Funding Round
Series B
Investors
Interwest Partners, Rally Ventures, Blumberg Capital, T5 Capital Partners, IDG Ventures, Metamorphic Ventures, Bullpen Capital, Accelerator Ventures, Laurel Toubey, Michael Lazerow
Competitors
Kahuna, Urban Airship

Company Contact

Contact
Caitlin Boyd
caitlin@appboy.com
Company Address
263 West 38th Street, 16th Floor
Primary Phone
732-547-4773
Officer One
Mark Ghermezian - CEO, Co-Founder
Officer Two
Bill Magnuson - CTO, Co-Founder
Officer Three
Jon Hyman - CIO, Co-Founder
Officer Four
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