Profile Information

DEMO Fall 2011
Market Segment
Mobile Technologies
Funding Amount
Product Description
Lumoback is a mobile health solution for managing back pain. Our system combines a posture-monitoring sensor with real-time feedback, engaging analytics, and personalized content. Think of us as your posture coach who guides you throughout the day to help you sit (and stand) taller, stronger, and pain-free.
Funding Round
Funding Details
iPosture PostureTrack Braces
Market Opportunity
There are 3 markets that zero2one will pursue: 1. Direct-to-consumer. Both internet marketing and PR are strong channels conducive for this type of product. 2. Physical therapy. PTs have validated that our product is one that would complement their services and that they would recommend patients to use. 3. Employers. Back pain has a huge impact on workplace productivity as it is a leading cause of missed work and disability. Companies with knowledge workers sitting for long hours at their desks are strong targets for our product. Back pain affects 80% of Americans at some point in their lives and $50 billion each year is spent on back pain products and services. It has a significant impact on workplace productivity as it is the second most common reason for missed work, costing employers about $7.4 billion/year, and is the number one cause of disability for those under 45. It is also the second leading reason for visits to the doctor, outnumbered only by the common cold. We are at a moment in time to address a massive age-old problem with modern technologies. This is an opportunity to make a dramatic difference in people’s health and lives, and zero2one is keen to turn this opportunity into a reality. We invite you to join us in this endeavor.

Company Contact

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